by The description of the main stages of running advertising with campaign management software should begin with analysis. All operations on preparation and start of advertising campaign take 10% of all amount of works. It is necessary to be engaged in the daily mode in guiding of the launched campaigns, tracing of their effectiveness, timely adjustment and increase in efficiency.
Increase in income on any of strategy is impossible without competent running of an advertising campaign. For this purpose, there is a set of various tools: from A/B testing before monitoring of competitors and switch-off of ineffective demonstrations. Detection of conversion, redistribution of the budget and adding minus words positively influence all indices.
Stages of advertising campaigns running
Duration of a campaign can be measured for years. The active stage falls on the first several weeks, and after stabilizing the analytics and support which takes from 15 to 40 minutes a day is carried out. Initially, profit grows so slowly that it is possible to see it in digits in several months. But sooner or later any advertising campaign reaches the financial ceiling when to get more profits, that is now, it is already impossible. As a rule, it happens in several years of running an advertising campaign, but also, in this case, it cannot be thrown and released in the free-floating: dynamic deterioration in KPI will begin.
Conditionally operation over a campaign can be divided into three stages:
● stabilizing;
● analytics and testing;
● support.
It is shown that at any of the stages there are all three components, but one of them will be in a dominant position. Another approach to guiding cannot be used. Differences in approaches consist only of methods, priorities and so forth.